From BANGKOK's "The Nation" Newspaper (Shinbun). Wednesday
September 12, 2001 (ICT)
Editor: Thanong Khanthong
Page 12B: Business Section.
Written by Somluck Srimalee.
CHAIYO PRODUCTIONS is to launch the first-ever made-in-Thailand Ultraman character, to be called ULTRAMAN MILLENIUM. The character will star in a half-hour television series and a live show in several Asian countries later this year, despite an ongoing court case with Japanese company Tsuburaya Prioductions over the copyright. Perasit Saengduenchai, managing director of Chaiyo Productions, insisted yesterday that the company had the rights to develop and commercially benefit from the Ultraman character, which has its origins in a Japanese live-action television series. The company has owned the copyright for the Ultraman television series since 1976, he said. Perasit claimed that the 1976 agreement enables the company to benefit from the characters worldwide except for Japan. Tsuburaya Productions of Japan, the producer of the Ultraman series since 1966, holds the copyright for it in Japan only, Perasit said.
The new television series will be aired in HONG KONG, SINGAPORE, TAIWAN and CHINA next year. It is co-produced by Chaiyo Productions and Matching Entertainment. The Thai producers will use actors and actresses from Hong Kong and Thailand. "The Ultraman Millenium copyright is owned by Chaiyo Productions. It is a new version of the Ultraman character, which is fully Thai-produced," said Perasit. 'We believe Ultraman Millenium will be successful in Thailand and in the global market because it has a unique character," he added. In addition, Perasit said that the company would also be organising an Ultraman live show in seberal countries in Asia and Europe next year. Chaiyo Productions, founded by Sompotye Saengduenchai, will co-produce this with Matching Entertainment next year at a cost of more than 100,000,000 Baht (1000 baht = $22.50 USD.....Al).
The "Ultraman Millennium Live Show" will premier in Bangkok
between
October 12 and 21. Afterward, the show will tour Hong Kong,
Singapore,
Taiwan, China and Europe over the next year. "We expect revenue
from the live show in the worldwide market to
be a minimum of 40,000,000 Baht per country. This excludes
revenue
from the Ultraman character copyright, which will achieve 4,000,000
baht
in the world market excluding Japan," Perasit said. Chaiyo
Productions has been engaged in a long court case with Tsuburaya
Productions of Thailand over the copyright of the Ultraman
characters.
The Thai Supreme Court is expected to rule on the case soon.
Follow Up (06/30/2003 ICT)!!
Ultraman Chou is now being used in TV commercial advertising in
Thailand
(I witnessed one children's drink commercial on Bangkok TV (Channel 7,
I believe) on June 23rd 2003!! TPC (the Japanese creators of
Ultraman)
**lost** their court case with Chaiyo Productions in the Kingdom of
Thailand's
Supreme Court!! TPC is appealing, however Chaiyo is going forward
with promotions within the Kingdom of Thailand only at this
time!!
Chou is very popular with adult affluent males in Thailand!! They
all know Chou!! When more information comes in, you will know
about
it here on SHADO!!
Follow Up (05/01/2004 ICT)!!
According to both THE NATION and THE BANGKOK POST, The
Supreme Court in Japan has ruled on the issue. Below is the full
article from THE NATION newspaper written by Kwanchai Rungfapaisarn:
THAILAND OWNS ALL
ULTRAMAN (Except Japan)
COPYRIGHT SAGA: Sompote wins Ultraman
fight
THE NATION - Published 05/01/2004 (ICT)
Writer/Journalist: Kwanchai
Rungfapaisarn
Controls licence to superhero outside
Japan
Japan's Supreme Court on Tuesday
handed Sompote Saengduenchai control
over Ultraman outside Japan, ending an eight-year legal battle that
would have made even the giant superhero sweat. The ruling gives
Sompote, owner and chairman of Chaiyo Productions, exclusive rights to
all Ultraman characters and the Ultraman trademark in all territories
except Japan. He will have distribution, reproduction and broadcasting
rights in all mass media including radio and television. There
are 30 different Ultraman characters on the market. The international
licences for Ultraman, excluding Japan, are worth more than US$30
million (Bt1.2 billion) a year.
Sompote, also president of Tsuburaya
Chaiyo Co Ltd, the licence-holder,
won a lawsuit against Tsuburaya Productions of Japan in a Tokyo appeals
court in February 2003. Tsuburaya Productions appealed to the Supreme
Court, which upheld the lower court's decision saying the facts had
been thoroughly heard in the appeals court. Sompote originally
received permission for Ultraman's international rights outside of
Japan in 1976 from Noboru Tsuburaya, former chairman of Tsuburaya
Productions. Chayatawatch Atibaedya, Sompote's lawyer, said that
Sompote would file a lawsuit against Tsuburaya Productions seeking
damages his business and reputation incurred in the legal tussle.
He estimated damages, including 29 years of lost opportunity costs on
the Ultraman licence, at between US$2 billion and US$3 billion.
"Tsuburaya Productions is now under
financial difficulties and there is
a strong possibility that Khun Sompote may become a major shareholder
and gain the right to manage the company by converting debt into equity
if Tsuburaya is unable to pay for any damages awarded by the court,"
Chayatawatch said. Sompote, 62, said that he has stepped down to
allow his son Pirasith, 30, to operate the film production empire and
handle the Ultraman licence. Ultraman is popular around the
world, including in the United States, China, Taiwan, Hong Kong,
Australia and parts of Africa.
--------------------------------------------------------------
The article continues with the
following notes below uncredited, but
assumed to be from the writer listed above:
With one bound . . .
Now that Sompote Saengduenchai is free
of his legal entanglements, he
is hard at work on his most ambitious project, to make the biggest ever
Ultraman film to be shown around the world, including the US. He
is deep in talks with top Hollywood movie-makers about joining the
Bt3-billion production and expects to clinch a deal this year. He
gave the example of George Lucas, who turned "Hidden Fortress", the
work of legendary Japanese director Akira Kurosawa, into the "Star
Wars" blockbuster. Sompote and his film-production house Chaiyo
Productions have not produced any film for almost eight years during
the prolonged court battle with Tsuburaya Productions of Japan for the
commercial rights to Ultraman.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Follow Up (05/20/2004 ICT)!!
Below is the article from The Bangkok Post Newspaper. Here is the
Ultraman article written by Bamrung
Amnatcharoenrit
JAPAN'S HIGHEST COURT BACKS THAI HOLDER OF RIGHTS TO ULTRAMAN
But rival says only
nine figures covered.
The Bangkok Post - Published
on May 1, 2004 (ICT)
Writer/Journalist: Bamrung
Amnatcharoenrit (The Bangkok Post 05/01/2004 ICT)